2. Promise your prospects an end result or outcome. You have to provide a solid guarantee that you will solve their problem.

3. Never ass u me they will believe the information you present. You must back-up all your claims with indisputable proof.

4. If you are delivering a physical product offer free shipping. If not enough profit, you can offer free shipping over a given amount and raise profit.

5. Test your site often for glitches, broken links, graphics, etc. You need to maintain a very professional appearance.

6. Use free advertising  options like banner  classifieds, newsgroups, forums and link exchanges.

7. Increase credibility by regularly releasing articles or mailing an e-zine. You will be seen as an expert and  build trust.

8. Do not your e-mail collect dust. Reply to everyone promptly. You don’t want to lose an eager prospect by ignoring them.

9. Remember, you can create a professional appearance on a small budget. You could find lots of free graphics, templates, responders, and other tools online.

10. Enter your web site in contests. The contest competition will generate traffic and any award will raise your credibility and professionalism.